Effective date: December 2025
Business name: Fruittii London (“we”, “us”, “our”)
Address: Unit A, Norfolk House, Brookmill Rd, Deptford SE8 4HL, UK
Phone: +44 7538 397441
Email: info@fruittiilondon.com
Fruittii London is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, book appointments, or interact with us online or in person.
1. Who We Are (Data Controller)
Fruittii London is the “data controller” for the personal data we process. This means we decide how and why your information is used.
If you have questions about this policy or your data, contact us at info@fruittiilondon.com.
2. What Personal Data We Collect
We may collect the following categories of personal data:
A) Information you provide to us
- Name
- Email address
- Phone number
- Appointment details (service type, date/time, notes you choose to add)
- Messages you send us (email/contact forms/social media)
- Billing/payment status (we do not store full card details)
B) Information collected automatically (website)
- IP address
- Browser/device type
- Pages visited and actions on our site
- Cookie identifiers
C) Health-related information (only if relevant and shared by you)
If you choose to share it for safety reasons, we may collect limited information such as:
- Allergies or sensitivities (e.g., colour reactions)
- Patch test status and relevant service notes
We only use this information to protect your wellbeing and deliver services safely.
3. How We Use Your Data
We use personal data to:
- Provide and manage bookings and services
- Communicate about appointments (confirmations, changes, reminders)
- Provide consultations, patch test handling, and safety checks for colour services
- Improve our website and service experience
- Respond to support requests, complaints, or questions
- Maintain business records, accounting, and fraud prevention
- Send marketing communications only if you choose to receive them
4. Lawful Bases for Processing (UK GDPR)
We process your data under one or more of these lawful bases:
- Contract: to deliver services you book with us
- Legitimate interests: to run and improve our salon, prevent misuse, and communicate effectively
- Legal obligation: for tax/accounting or regulatory requirements where applicable
- Consent: for marketing emails/cookies where required
- Vital interests / Health & safety: where needed to reduce risk (e.g., allergies or patch test requirements)
5. Booking Systems, Payments, and Third Parties
We may use trusted service providers to run our business. This can include:
- Online booking/management platforms (e.g., Fresha) for appointment scheduling and reminders
- Payment providers to securely process payments (card details are handled by the payment provider, not stored by us)
- Website tools (analytics, performance, security)
We only share data that is necessary for those providers to perform their services. We do not sell your information to third parties.
6. Marketing Preferences
If you opt in, we may send updates such as offers, news, or announcements (e.g., salon updates).
You can unsubscribe anytime by:
- Using the unsubscribe link (if included), or
- Emailing info@fruittiilondon.com
7. Cookies
Our website may use cookies and similar technologies to:
- Make the site work properly
- Improve performance and security
- Understand how visitors use the website
You can control cookies through your browser settings. If you disable cookies, some site features may not work as expected.
8. Data Retention (How Long We Keep Data)
We keep personal data only as long as necessary for the purposes listed above, including:
- Appointment records for operational and client-service continuity
- Safety notes (e.g., allergy/patch test details) where relevant
- Legal/accounting records for required retention periods
When data is no longer needed, we securely delete or anonymise it.
9. Data Security
We take reasonable steps to protect your data from loss, misuse, unauthorised access, or disclosure. This includes limiting access to authorised staff and using reputable platforms and security measures where possible.
10. Your Rights (UK GDPR)
You have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (where applicable)
- Object to certain processing
- Request restriction of processing
- Request data portability (in certain situations)
- Withdraw consent (where processing is based on consent)
To make a request, email info@fruittiilondon.com. We may need to verify your identity before completing your request.
11. Children’s Privacy
Our services welcome clients aged 4 and above, and clients under 16 require parental consent for services. We do not knowingly collect personal data from children online without appropriate consent.
12. International Data Transfers
Some providers we use may process data outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place in line with UK GDPR requirements.
13. Complaints
If you have concerns about how we handle your data, please contact us first at info@fruittiilondon.com and we will try to resolve it.
You also have the right to lodge a complaint with the UK data protection authority, the Information Commissioner’s Office (ICO).
14. Changes to This Policy
We may update this Privacy Policy to reflect changes to our services, website, or legal requirements. Any updates will be posted on this page with a revised effective date.